Device Analytics

Understand what devices, browsers, and operating systems your audience uses.

Device Types

• Desktop: Windows, macOS, Linux computers
• Mobile: Smartphones (iOS, Android)
• Tablet: iPad, Android tablets
• Bot: Search engine crawlers, social media bots

Browser Breakdown

See the split between Chrome, Safari, Firefox, Edge, Samsung Internet, and others.

OS Breakdown

Track Windows, macOS, iOS, Android, Linux distributions.

Optimization Tips

• If 70%+ traffic is mobile, optimize landing pages for mobile-first
• Use device targeting to serve different URLs (app store links, mobile-optimized pages)
• Test your links in the top 3 browsers your audience uses