A/B Testing Links

Test multiple landing pages against each other to find the highest-converting version.

Setting Up an A/B Test

1. Create a link and select A/B Test as the redirect mode
2. Add two or more destination URLs
3. Set the traffic weight for each variant (e.g., 50/50)
4. Optionally set an end date for the test
5. Create the link and share it

Analyzing Results

On the link detail page, you'll see:

• Click count per variant
• Conversion rate per variant (if tracking events)
• Traffic distribution over time

Best Practices

• Test one variable at a time (headline, image, CTA)
• Run tests for at least 7 days for statistical significance
• Use 50/50 splits for fair comparison
• Track conversions, not just clicks

Plan Requirement

A/B Testing is available on the Business plan and above.