Conversion Tracking

Track not just clicks, but actual conversions — leads and sales — attributed to each link.

How It Works

UTMPro tracks three types of events:

• Clicks: Every time someone visits your short link
• Leads: When a visitor converts to a lead (form fill, sign-up)
• Sales: When a lead becomes a customer (purchase)

Setting Up Conversion Tracking

Use the UTMPro API or webhooks to send conversion events back to UTMPro. Each event is attributed to the original link click using the visitor's tracking cookie.

Viewing the Funnel

On the link detail page, you'll see the full conversion funnel:

Clicks → Leads → Sales

This gives you a clear picture of which links drive real business results, not just traffic.