Click Analytics

Every click on a UTMPro link captures rich data for analysis.

Data Captured Per Click

Data PointSource
TimestampServer clock (UTC)
IP AddressX-Forwarded-For / RemoteIP
Country, City, RegionMaxMind GeoIP database
Device TypeUser-agent parsing (Mobile/Desktop/Tablet)
Browser & VersionUser-agent parsing
Operating SystemUser-agent parsing
Referrer URLReferer header
UTM ParametersLink configuration

Analytics Dashboard

View analytics at the workspace level (Analytics page) or per-link on the link detail page.

  • Click graph: Line chart with configurable date range (7d, 30d, 90d, all time)
  • Top referrers: Where traffic comes from
  • Country breakdown: Click map with country flag bars
  • Device breakdown: Mobile vs desktop vs tablet
  • Browser/OS breakdown: Chrome, Safari, Firefox, etc.

Analytics Retention

PlanRetention
Free30 days
Pro1 year
Business3 years
Advanced5 years
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