Marketing
URL Shortener for SMS Marketing: Why Character Count Matters
By Ahmad Mohyyouddin
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May 26, 2026
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5 views
The SMS Character Challenge
Standard SMS messages are limited to 160 characters. A long URL can eat 50-100 characters. Short links solve this instantly.
SMS Link Best Practices
- Use a branded short domain for trust
- Tag with
utm_medium=sms - Include a clear CTA before the link
- Test the link on mobile before sending
- Set link expiration for time-sensitive offers
Tracking SMS Performance
With UTMPro, track every SMS click with geographic and device data. Compare SMS campaign performance against email and social.