Short Links vs Long URLs: Which Get More Clicks? [Data-Backed]

The Click-Through Rate Difference

Multiple studies show that short, branded links get significantly more clicks than long, messy URLs. Rebrandly's research found that branded links can increase CTR by up to 39%.

Why Short Links Win

• Trust: link.yourcompany.com/offer looks more trustworthy than a long URL with query parameters
• Shareability: Short links fit in tweets, bios, QR codes, and text messages
• Memory: People can remember and type short links
• Professional appearance: Clean links reflect a polished brand

The Power of Custom Domains

Generic short links (bit.ly/xyz) perform OK, but branded short links on your own domain perform best. Use UTMPro with a custom domain to maximize trust and clicks.

When to Use Short Links

• Social media posts
• Email CTAs
• Print materials and QR codes
• SMS marketing
• Influencer partnerships
• Paid advertising