How to Use QR Codes for Marketing: Complete Guide

QR Codes in 2026

QR code usage exploded post-COVID and continues to grow. They bridge the gap between offline and online marketing — billboards, packaging, business cards, restaurant menus, and event badges all use QR codes.

Creating QR Codes with UTMPro

Every short link you create in UTMPro automatically gets a QR code. Customize foreground and background colors and download as PNG.

QR Code Best Practices

• Size: Minimum 2cm x 2cm for print
• Contrast: Dark foreground on light background
• Testing: Always test scanning before printing
• Landing page: Destination must be mobile-friendly
• UTM tags: Tag the link with utm_medium=qr to track QR scans separately

Use Cases

• Product packaging to product page
• Business cards to portfolio
• Posters to event registration
• Restaurant menus to online ordering
• Trade show booth to lead capture