Track Social Media Campaigns with UTM Parameters

Social Media Tracking Setup

Every link you share on social media should be tagged. Here's the recommended UTM structure:

utm_source=facebook&utm_medium=social&utm_campaign=campaign-name&utm_content=post-type

utm_source=twitter&utm_medium=social&utm_campaign=campaign-name

utm_source=linkedin&utm_medium=social&utm_campaign=thought-leadership

utm_source=tiktok&utm_medium=social&utm_campaign=product-demo

Create a short link for each social post. Analytics show which platform, post type, and content topic drives the most engaged traffic.