Tutorials
How to Create a UTM Naming Convention for Your Team
By Ahmad Mohyyouddin
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May 25, 2026
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3 views
Why You Need a Convention
Without a UTM naming convention, your Google Analytics becomes a mess. "facebook" vs "Facebook" vs "fb" — all different sources.
Recommended Convention
utm_source: Platform name, lowercase (google, facebook, newsletter)
utm_medium: Channel type, lowercase (cpc, email, social, display, affiliate)
utm_campaign: campaign-name-date, lowercase with hyphens (summer-sale-jun2026)
utm_term: keyword, lowercase with plus for spaces (running+shoes)
utm_content: variant-placement, lowercase (hero-banner, sidebar-cta)
Enforce with UTMPro Templates
Create UTM Templates in UTMPro for each common channel. Team members select a template instead of typing manually — eliminating typos and inconsistencies.