Custom Branded Domains for Short Links: Why and How

What Is a Branded Short Domain?

Instead of go.utmpro.link/abc123, use your own domain like link.yourcompany.com/abc123.

Benefits

• Trust: Visitors recognize your brand in the URL
• CTR: Branded links get 34-39% more clicks
• Brand consistency: Every touchpoint reinforces your brand
• Anti-spam: Less likely to be flagged as spam

How to Set Up

1. Choose a subdomain (e.g., link.yoursite.com)
2. Add it in UTMPro under Settings, Domains
3. Create a DNS A or CNAME record pointing to UTMPro
4. Wait for automatic verification
5. Start creating links on your branded domain!